When it comes to style and fashion, there are a few ideas as to what good clothing is. Some people are content with wearing clothes that look good with very little thought on how it feels. Then there are people that live for comfort more than the appearances. There is one company that is in business to show people that the two do not have to be mutually exclusive. This company is Fabletics. With Fabletics, people are more involved in the merging of style and comfort. One of the ways they are achieving this is by merging two other concepts which are technology and fashion.
The team of Fabletics does spend a lot of time brainstorming some new designs that are not only going to amaze people, but also bring forth some practical advantages for the function they are used for. One example is that Fabletics is interested in bringing forth clothes that are not only designed for exercise, but is also looking good. With the use of technology, Fabletics is bringing forth items that feel good to the skin. The quality of fabric plays a role as well. After all, low quality cheap fabric is not going to feel the same as some of the higher quality fabric that the brand uses to put together the clothes that they design.
The marketing aspect of the brand is also very innovative as well with Kate Hudson and the other marketing teams making the most of the internet medium. They have put a lot of thought in their campaigns. One of the most important aspects of their marketing campaign was how they are going to reach their customers. They have decided that since their brand was an online brand that they are going to do most of their marketing online.
Fabletics’s approach to marketing has resulted in new innovative types of advertising which comes from a lot of research on how people use different mediums. One of the ads have taken on an Instagram. This has been one of the more memorable and effective campaigns for the brand. Another important aspect to their approach was that they focused less on advertising to the audience and actually engaging with the audience. Given that there is a growing desire for interaction, Fabletics has seen a lot of importance in making sure that they are totally engaged with the customer so that they can be more encouraged to buy some of the best looking and feeling outfits from the online fashion retailer.