Jose Henrique Borghi’s Views on Virtual Reality Influence on Advertising

For a long time now there have been no major technological advances directly influencing advertisement and entertainment in the enhancement of the pieces viewed by people. Jose Henrique Borghi from Mullen Lowe Brasil, an ad agency, shared his views about the possibility of the public viewing advertisement pieces using special glasses. This would see the deep involvement of the audience with the advertising stories as well as the brands.

Exploration of the Theme

Jose Henrique Borghi referred to the South by Southwest (SXSW), one of the biggest innovation events in the world that was scheduled to take part later in the year. During the event held in 2015, the new possibility of virtual reality advertising gained some emphasis. It was widely expected that during the 2016 event, the theme will be explored in a more outstanding way. Click here to know more.

Brazil’s Contribution to Technological Advances

In as far as Brazil advertising is concerned, the Mullen Lowe businessman stated that the country is owed deeply due to its technological advances when compared to other states. Already there is a producer in Brazil, O2 Filmes, which started working with virtual reality some years ago. This contributed a lot to the sector and it was chosen by Apex, a Brazilian agency for Export Promotion and Investments, to represent Brazil in the SXSW event in 2016.

Jose Borghi recalls that the producer has had a number of interactions with virtual reality in the past. Ricardo Laganaro, the stage director, will present “Immersive Content: The Future of Storytelling” to the panel. O2 has in addition made a virtual reality movie showing the evolution history of the earth that can be viewed on a spherical dome. The film can be viewed at the Museum of Tomorrow, Rio de Janeiro. The producer has also come up with a music video for IveteSangalo, a singer, dubbed “The Lighthouse”, which is the most 360-degree video clip ever seen.

Jose Borghi Brings MullenLowe Group Into The Future

Jose Borghi is one of the finest executives in advertising, and he leads a company at MullenLowe that has offices around the world. They have done quite a lot of work in the advertising field, and they are serving those in South America and beyond. This article explains how Jose has led the company to more respectability given his experience in the industry.

#1: How Does His Company Serve Customers?

Businesses across South America trust MullenLowe because the company has a track record for success. Jose reaches out to many people on the continent who need help, and they will build advertising that changes the image of a business. Businesses are quite strong in Brazil and other countries because they are viewed well. Changing the image of a business is simple, and the company creates advertising that changes the face of a company.

#2: How Does Jose Lead The Business?

Jose Borghi is responsible executive who has learned the continent well, and he is learning about other countries around the world where his services are required. Looking over the map of the company’s reach includes hundreds of dots that show their satellite offices. Jose speaks with his staff often to ensure they create better advertising products, and they are building relationships with everyone they meet.

#3: MullenLowe Is Respected Around The Globe

The respect level for MullenLowe is high among all those who have used their services, and they have seen their companies become stronger in the public’s eyes. The public must have a better view of the client, and the client must have a lovely ad campaign that they will be proud of.

The career of Jose Borghi has been dedicated to advertising in a way that no other executive has. His company is growing every day, offering better advertising and creating new images that serve businesses well.

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