Fabletics is an online retailer founded by Kate Hudson that specializes in sportswear and accessories, particularly for women. Membership costs $50/month and includes a variety of benefits. Members can access catalogs online, receive exciting deals via email, and customize their own outfits. In 2015, Fabletics began to open retail stores in malls across the country to supplement its extensive selection online.
To accompany a recent gym membership, I went to a Fabletics store to view athletic clothing options. I was unfamiliar with fitness clothing, but the workers knew exactly what to do. They asked for a few measurements and the details of my training schedule. Giving me a handout with some options, they then directed me online as well where I could view even more selections. They assured me that everything would be customized to my preferences, and after browsing through their offerings in the store, I was extremely impressed with their standards. All the materials were flexible and looked very comfortable. While waiting for them to grab some leggings from the back, I talked to a nearby customer who was in a similar position, although she had much more experience. She told me that orders were prompt, efficient, and always correct. She had never encountered any drawbacks from Fabletics, and although she had some fitness clothing at home, the options at Fabletics are state of the art in terms of comfort and style. She assured me as well that I wouldn’t be disappointed. When I returned a week later to pick up the leggings, I tried them out in the dress room and they were better than I could have ever imagined. The measurements were perfect and I looked great as well. Even more importantly, they were stylish in the gym that afternoon. Fabletics contacted me by email to check whether everything was to my liking. I really appreciate this type of communication, because past retail stores have operated like large businesses with no concern for the customer. Fabletics even sent me a coupon and details on how to join their store online. Overall, I would highly recommend Fabletics to any individual who wants to be active and stylish at the same time.